In time for the launch, H&M has created a corresponding advertising campaign in collaboration with OUT Magazine: an influencer initiative called Pride Out Loud. Related | Kim Petras: Most Likely to Dominate the Pop Charts We hope people can use H&M's Pride collection to celebrate their belief in equal love.' When asked why launch now, Andreas Lowenstam, H&M's Head of Menswear Design, told WWD, 'H&M believes in everybody's right to love who they want. The '70s vibes makes us think of the first national Pride marches, not long after the 1969 Stonewall Riots in New York, so it appears H&M is also paying homage to LGBTQ pride history. Related | Aja Channels Her Witchy Spirit In 'Brujería' Could it be that H&M, who has been in hot water recently for selling products seemingly contradictory of their pushes toward greater inclusion, is turning over a new leaf? It is full of cute tees, crop tops, denim, even trendy tuxedo-striped trousers with rainbow colors. The line, out May 31, will go down right on time for Pride Month, which is celebrated every June. The announcement acknowledges that the collection marks the first time the brand has created something cohesive to support the LGBTQ community. Here’s a list of brands that are giving back this Pride month-a number of which are donating 100% of their proceeds to pro-LGBTQ+ organizations.H&M announced today that it is launching its first-ever pride-themed capsule collection, thus making history for their brand. While not perfect, a number of retailers (including H&M) are working toward giving back to the LGBTQ+ community through the sale of their Pride items.

British retailer Primark makes some of its merchandise in Myanmar, a country where homosexuality is also illegal and punishable with time in jail. H&M isn’t the only retailer that has come under fire for the contrast between the messages of its merchandise and the locations where the merchandise is manufactured. In response to the Times, a n H&M representative explained that the company has produced their products in these countries “for a long time,” and this collection in particular is “made by suppliers we have worked with for many years.” In both India and Bangladesh, homosexuality is criminalized. But the merchandise in the collection was produced in China, Turkey, Bangladesh, and India, according to a report from The New York Times.

H and m ad with transgender